3 Ways to Celebrate National Small Business Week
By Brooke Preston, Manta Contributor – April 22, 2018
The SBA’s annual celebration is your chance to share with customers what it means to be a small business owner.
More than 50% of all Americans either own or work for a small business, according to the U.S. Small Business Administration, and they create two out of three new jobs in this country. Now that’s something to shout about! The SBA’s annual National Small Business Week — April 29 to May 5 this year — is your chance to celebrate the big impact small business owners have on the economy, the job market and your customers’ daily lives.
Here are three easy ways your business can participate:
It’s a simple step with a big impact: Shop at locally owned small businesses, hire local contractors, and support your peers in the local business community. Not only will you be helping their businesses, every dollar you spend in your own neighborhood gives your local economy a boost, which can only help your own business.
Spread the Word
Let your followers know it’s Small Business Week with relevant posts to your business’ social media accounts. Get creative! You can host a live Twitter chat with your customers; post an update on Facebook saying how much it means to you to be a small business owner in your community; or offer a special sale or promotion to your loyal local followers. Tell your social followers about other small businesses you partner with or love—they’re likely to return the favor! Don’t forget to use the SBA’s official hashtag, #smallbusinessweek, so your social media content shows up in user searches.
Sharpen Your Business Skills
Whether you participate in one of the week’s official events or sign up for a local workshop, use Small Business Week as an opportunity to learn about the trends, technology and marketing tactics that can help take your small business to the next level.
If an official event is not being held in your town, consider hosting your own open house or networking get-together for your local peers. It can be hard to step away from the daily demands of running a small business — use Small Business Week as an excuse to take a little break and connect with fellow small business owners.
For a complete schedule of the week’s official online and in-person events, visit the SBA’s National Small Business Week website.